Frequently Asked Questions
Leads Direct believes that your success is our success! The LeadsDirect network is a "self-serve" (think Costco) discount lead site. We've been in business since 2003. To help you use the site, we've put together the most frequently asked questions (FAQ's) that our clients have asked over the years.
If by any chance you don't see the answer to a question that you have, please feel free to email us, and weâ€™ll get back to you quickly with an answer.
Leads are posted 24 hours a day, 7 days per week in real time. For example, when a consumer clicks "submit" on one of our, (or our partner) web pages, the leads are instantly entered into the database. We age the leads on a 24 clock, (not a business day), so a lead that is "new today" will labeled that way until the 24th hour after it was posted.
We add additional discounts to the leads every 4 hours. No lead on the site is more than three days old.
We let the market drive our pricing by a proprietary pricing algorithm. We adjust the price of any given lead based on a combination of factors. Some of these factors are:
- We consider the age of the lead
- The location of the lead
- How popular the area is
Each lead price is marked to the left, and will decrease in price every 4 hours until it is 3 days old. It will then be removed from our system.
Simply put, we'll replace a lead if:
- The consumer has given us bad contact information (i.e. phone number not in service)
- The lead is a fictitious person or a person "in the business"
- The lead is a duplicate for one that you have already purchased on this web site
In addition we will at our discretion offer a courtesy credit for:
- The consumer has already completed the transaction
- The consumer claims that they (or any member of their family) did not make the inquiry
At Mortgage Leads Direct we have two types of memberships.
Guest Member: Guest members have limited rights and privileges to use of this web site. You may browse, purchase and download up to five total leads prior to becoming a regular member.
Once you have purchased five total leads from us, (and in order to request a replacement of any lead purchased), you must have a signed user agreement on file to continue using the site.
We make this user agreement a mandatory condition of use to ensure all members are properly licensed and to prevent fraudulent use of credit cards. If you would like to review and return our member user agreement, please click here.
Regular Member: Once you have a returned a signed usage agreement to us, you are considered a "Regular Member". As such, there are no limitations on your account.
The site will automatically e-mail the password to you. To request it, simply attempt to log in to the site with the password that you think is correct. If the password that you enter is incorrect, the site will display an error page with the option of entering your e-mail address to have the password automatically sent to you.
Go to the forgot password page to begin this process.
We source leads from our network of web sites as well as through outside affiliates, or via consignment from other lead aggregation web sites. All of our leads are generated through Internet submission.
You may view your purchase credits and other transaction history by logging into the site, and then clicking on the "Transaction History" link under the "My Billing" section of the left navigation menu.
Closing rate is heavily dependent on the person doing the closing! That said, our clients report back that 10-20% of the leads we provide result in sales in the short term.
Some tips for closers: Call the consumer quickly. Be persistent. Use a leads management system whenever possible, If you havenâ€™t gotten in touch with the consumer, put the lead in your tickle file to call in 3 or 4 weeks. Aged leads sometimes close better than new!
Our site stores your credit card in an encrypted state, and only uses the card when you make a purchase. We do accept all of the major credit cards for lead purchase payments.
When purchasing leads from Mortgage Leads Direct, you have the choice of either exclusive or shared leads.
- Exclusive leads are sold only once, and then removed from our resale database.
- Shared leads are sold not more than four times total, giving you a lower cost per lead, and a competitive bid for the consumer.
- Shared leads are often sold twice or less!
You may re-send a lead yourself from within the site. Simply log into the site, and then once you are in, click on the "Download my leads" link, from the "My Leads" section on the left navigation menu. Once on the view purchased leads page, click the leads that you want to have re-sent, and then hit the "re-send leads button" at the bottom of the form